About the client

Podruzhka is one of the largest chain stores of cosmetics, perfumes, grooming products, accessories and jewelry, as well as an online store with delivery in Russia. More than 200 stores with a wide range of cosmetic brands in 55 cities of the country.

The goal 

To create a mobile application for chain customers, which allows them to buy beauty products and household chemicals online, order delivery, manage a personal account, participate in the loyalty program and chain promotions, and receive operational support.

The tasks

-Creating processes for convenient search and quick order placement;

– configuring the delivery of goods by courier, to a pickup point or self-delivery from the store;

– adding the possibility of cancellation, return or exchange;

– increasing customer loyalty: a selection of personalized offers, the ability to apply a discount card online;

– simplification of registration in the Personal Account – registration by phone number;

– creation of intuitive filters, product categorization (Popular, New, Care, Home, etc.) and anchor navigation;

– adding a FAQ and organizing communication with the support service;

– setting up payment systems to accept online payments.

The solution

Development of an application on a cross-platform platform for the ability to use on devices with different operating systems: iOS and Android. Quick ordering and a choice of several delivery options. A single loyalty card that can be applied both online and offline.

Technologies

Cross-platform mobile application on Flutter platform. Development and support of server, API and network infrastructure on the side of Podruzhka.

Result

With the app, customers can buy the necessary cosmetics and perfumes online, as well as household chemicals and accessories, and order delivery or take advantage of free pickup.

Customers can get information about new products, exclusive promotions, and the location of the nearest stores.

The personal acount displays all the information about the completed orders, loyalty card – the conditions for obtaining an increased category of discounts.

You can contact support specialists directly in the application – ask a question and send it to the appropriate department, there is a FAQ.

The application is available for iOS and Android, you can find and download it from Google Play, App Store and AppGallery.